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Casual, Preppy, Punk, Trandy, Vibrant / June 14, 2018

The Story Behind Florence Welch’s Paisley Pyjamas For Liberty London

I think I dream in paisleys, so, for me, this collaboration is just a dream come true,” Florence Welch tells Vogue from her Camberwell home. She has developed a habit of waking up, drinking lots of coffee and writing poetry in her pyjamas. Thus, when faced with the decision of what garment to splash Liberty London’s signature prints on, it was a no-brainer.

“It just makes sense to have nice pyjamas to work in!” she justifies. “And when I’m touring and travelling it makes me feel at home if I’ve got some nice patterns to sleep in. But actually, I just really fucking love pyjamas! It’s weird because I wear nighties on stage, but pyjamas to sleep in.”

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