{"id":754,"date":"2018-06-14T07:03:33","date_gmt":"2018-06-14T07:03:33","guid":{"rendered":"https:\/\/elementor.frenify.net\/?p=754"},"modified":"2018-06-14T07:03:33","modified_gmt":"2018-06-14T07:03:33","slug":"why-stella-mccartneys-old-bond-street-flagship-is-her-most-honest-project-yet","status":"publish","type":"post","link":"https:\/\/frenify.com\/work\/envato\/frenify\/plugin\/elementor\/1\/why-stella-mccartneys-old-bond-street-flagship-is-her-most-honest-project-yet\/","title":{"rendered":"Why Stella McCartney&#8217;s Old Bond Street Flagship Is Her Most Honest Project Yet"},"content":{"rendered":"<p class=\"bb-p\">I never thought that this day would come for me,\u201d\u00a0<a class=\"bb-a\" href=\"http:\/\/www.vogue.co.uk\/brand\/stella-mccartney\">Stella McCartney<\/a>tells\u00a0<em class=\"bb-em\">Vogue<\/em>\u00a0while reclining on a pink Mario Bellini sofa on the first floor of her shiny new global flagship on Old Bond Street. \u201cI think it\u2019s quite rare to have a woman designer with her name on the door, and I\u2019ve really gone the extra mile to tell the story of who we are at the house of Stella McCartney.\u201d<\/p>\n<p class=\"bb-p\">Number 23 might be a grade II listed 18th-century building, but inside it\u2019s a modern multi-sensory experience that explores the brand\u2019s philosophy to reclaim, re-use and recycle. &#8220;Stella Rocks&#8221;, an indoor rockery comprised of rocks sourced from the McCartney farm in Campbeltown and replanted moss and thyme, greets guests on the ground floor; office waste paper has been transformed into decorative papier-ma\u0302che\u0301 panels on the first floor; pink fur-free fur material from previous collections lines the walls of the \u201cStellavator\u201d; and the prized vintage furniture she has acquired over the years is given homes next to reclaimed timber plinths, silicone installations and foam speakers. It\u2019s a textural feast, and that\u2019s not even taking into account the ball pool and climbing wall (all white, very chic) in the children\u2019s department.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I never thought that this day would come for me,\u201d\u00a0Stella McCartneytells\u00a0Vogue\u00a0while reclining on a pink Mario Bellini sofa on the first floor of her shiny new global flagship on Old Bond Street. \u201cI think it\u2019s quite rare to have a woman designer with her name on the door, and I\u2019ve really gone the extra mile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,33,8,14,15],"tags":[],"class_list":["post-754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elegant","category-exotic","category-girly","category-preppy","category-punk"],"_links":{"self":[{"href":"https:\/\/frenify.com\/work\/envato\/frenify\/plugin\/elementor\/1\/wp-json\/wp\/v2\/posts\/754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frenify.com\/work\/envato\/frenify\/plugin\/elementor\/1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frenify.com\/work\/envato\/frenify\/plugin\/elementor\/1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frenify.com\/work\/envato\/frenify\/plugin\/elementor\/1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/frenify.com\/work\/envato\/frenify\/plugin\/elementor\/1\/wp-json\/wp\/v2\/comments?post=754"}],"version-history":[{"count":0,"href":"https:\/\/frenify.com\/work\/envato\/frenify\/plugin\/elementor\/1\/wp-json\/wp\/v2\/posts\/754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/frenify.com\/work\/envato\/frenify\/plugin\/elementor\/1\/wp-json\/wp\/v2\/media\/724"}],"wp:attachment":[{"href":"https:\/\/frenify.com\/work\/envato\/frenify\/plugin\/elementor\/1\/wp-json\/wp\/v2\/media?parent=754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frenify.com\/work\/envato\/frenify\/plugin\/elementor\/1\/wp-json\/wp\/v2\/categories?post=754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frenify.com\/work\/envato\/frenify\/plugin\/elementor\/1\/wp-json\/wp\/v2\/tags?post=754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}