“We have been working on sustainability for so long and we realised at one point that our actions needed to be better understood within and outside the company,” president and CEO Marco Bizzarri told WWD.

The website, Equilibrium.gucci.com, will be used as a communication tool for the 13,000 Gucci employees to complement a new company-wide programme that will allow every member of staff to dedicate one percent of their working time to volunteering in local communities. “If each employee is involved – bingo,” Bizzarri said. “We can’t save the world alone, but we must start from small things, and there are no shortcuts.”