Love seeing the reaction to Savage X Fenty in person, so having a pop-up shop is really exciting for me!” Rihanna tells Vogue exclusively of her decision to give her lingerie line a bricks-and-mortar presence in London. “I want women to feel great wearing lingerie. I want them to feel confident, sexy, flirty. But most of all, I want them to feel like themselves.”

The popstar and entrepreneur has chosen Shoreditch Studios for the location of her Fenty outpost, which will run from June 13-17. The shop will stock pieces from her core collection, “On the Reg” and the three other lines, playfully titled “U Cute”, “Damn” and “Black Widow” according to how Bad Gal you want to look and feel wearing the underwear. Many of the 90 pieces have already sold out due to high demand, but team Savage X is working hard to ensure healthy stock levels, so that London fans can purchase the femme-in-the-front, frisky-in-the-back bikini-cut knickers and marabou embellished jumpsuits aplenty during the five-day pop-up.